Saturday, September 14, 2013

The First Xbox One Ad Has Landed

I’m of two very differing opinions about the Xbox One.  As a PlayStation fan from the age of 10 and a gamer I wasn’t too impressed by Microsoft’s restrictive set up for their new console, which has inadvertedly led me to jump on the PS4 bandwagon.  However, I was also, and still remain, impressed by what Microsoft are trying to do.  They are going beyond their typical gaming target audience and are building a larger entertainment machine. 

Want proof? Take a look at the first TVC for the new console.  


NFL, NFL, Skype, Fantasy Football and NFL.  Not a single video game in sight. 

I don’t usually make grand predictions about the future of the gaming industry (the technology and the culture changes so frequently it’s unwise to even consider doing this), however I honestly do believe Microsoft have positioned themselves ahead of the curve on this one.  Let’s make it clear, the curve at the moment is very much looking at the forthcoming generation of consoles (PS4, XboxOne), so when I say “ahead of the curve” I’m meaning the end of that generation, or even the next-next gen (PS5, Xbox...Two?).  Look at your phone, it is almost an entertainment hub in itself: communications, apps, games, news, pictures, videos etc. 


As technology continues to accelerate at this insane pace I honestly believe that the home gaming console will soon become the home entertainment hub – and Microsoft’s XboxOne has nailed it...but us gamers just aren’t ready for it yet.

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